Twitter: Increase In Population, Decrease In Activity

Image via CrunchBase

As of the end of 2009, Twitter now has over 75 million user accounts registered. This is what RJMetrics found through their Twitter data analysis which was extended since the last update on August 2009. After the update, it revealed a new set of data that are worth mentioning:

- About 25% of Twitter accounts have no followers and about 40% have never sent out a single tweet

- About 80% of Twitter accounts have tweeted less than 10 times

- Only 17% of Twitter accounts sent a tweet in December 2009 which is an all-time-low

However, despite the depressing numbers, Twitter users are now more engaged over time when they controlled for sample age.

Twitter’s Growth

From the above graph, we can see that in December 2009, 6.2 million users signed up for Twitter. This is an enormous number but it is about 20% lower than July 2009 peak of 7.8 million. From what we notice, in the past 6 months, there has been a steady decline in the number of new account registration.

Active Tweeters

The rapid growth of Twitter unfortunately does not equivocate to their number of active users. From the graph above, in December 2009, Twitter’s active users only make up 17% of the entire population which is an all-time-low. The number is a far cry from the average percentage of 20% over the 2 year period, which was above 50% in Twitter’s earliest days.

Conclusion

Even with only around 20% active users, in numbers, there still leaves around 15 million highly active tweeters out of the 75 million total accounts registered. I believe that these statistics may prove useful for marketers or businesses who wish to dive into Twitter for their social media marketing campaigns. What do you think? Is Twitter going to eventually dwindle in numbers and die off soon? Share with us your thoughts by dropping us your comments.

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Post Tags: Marketing, Online Communities, Population, RJMetrics, Social media marketing, Social Networks, statistics, Twitter, User

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Gerald

As far as Twitter goes, locally, I would say the average person is more reserved. And the average person far exceeds the tech social butterfly in terms of raw numbers.

With no other activity other than microblogging there's little reason for one to go back for a second look.
omgzam

From what I notice, the local population here is still new to Twitter; businesses especially. By asking 'what's happening?' and expecting an answer within 140 characters poses a challenge for some people. But, we're picking it up fast.

Thanks for your constant support Gerald :)