Should Businesses Be On Facebook? Only 2% Disagrees

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Facebook is a place to communicate with friends and family, to share awesome links you find on the Web, to play social games, search for long-lost friends or even chat interactively with your buddies but more and more marketers are taking advantage of it to leverage their businesses on this massive social networking site.

You might just wonder how many of these businesses are on Facebook and at the same time, the number of those that are not. Fret not, a recent survey of 476 marketers conducted by SeeWhy showed us that over three-quarters; 76%, of them plan to use Facebook to drive sales as part of their social media strategy.

A further 20% are not yet sure, while only 2% have no plans to leverage Facebook for social commerce. For those that are planning to use Facebook as part of their marketing strategy, here’s a breakdown of the different usage:

Conclusion

As a digital marketing enthusiast myself, I’ve never come across another website like Facebook that positively boosts the traffic of the business that’s using it. The same could be said for companies that screwed up like how Tiger Airways does selective listening and the revolting way Nestle reacted when they came under attack from Greenpeace.

However with that said, that doesn’t necessarily mean that every business should be on Facebook for the sake of it. I believe that every single one of them needs to have a purpose that they wish to accomplish when they’re on the massive social networking site; drive more traffic to their own site, a gateway for customer feedback or even a place to congregate your brand followers.