Under the marketing branch, there’s one that particularly interests me after attending one of the workshops organized by the Mobile Marketing Association; mobile marketing. Here’s a definition of what mobile marketing is from MMA:

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

It’s interesting to see the massive potential mobile marketing offers after a session from the workshop. Here’s a couple of takeaways that’s really attractive for marketers:

-          There are 4.16 billion people who owns a mobile phone

-          78% are from developing markets while only 22% are from developed markets

-          Mobile marketing is the third screen for media marketing behind television and PCs

-          In Malaysia, market penetration for mobile devices is higher than television and PCs

-          Symbian (Nokia) makes up the highest market share of mobile operating system

Here’s a lovely infographic by iStrategy visualizing the massive size of the mobile market.

comprehensive mobile infographic

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