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Are you thinking of advertising online through the use of display ads? Look no further than Facebook as it served the largest number ad impressions to US based internet users in first quarter of this year according to Comscore. Despite the issues that are surrounding Facebook, there is no doubt that they are still growing at a rapid pace, where they are about to reach more than 500 million users.
On top of that, the 176 billion impressions that Facebook served in the 3 month period represents 16.2% of the total ad impressions served to the US based internet users. Facebook was followed closely by Yahoo! with 132 billion impressions while Microsoft sites only managed to serve a miserable 60 billion impressions; representing less than 6% of the total market share. Fox Interactive Media trails behind with 53 billion impressions representing only 4.9% of the total market share.
The total number of impressions for Q1 in 2010 went up to 1.1 trillion which is 15% more than the same quarter of previous year; this includes static and rich media ads but does not include video ads. Also, the total spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.
Still think that Facebook is a useless social media networking tool that is only out to exploit your personal details? Think again.
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