
- Image via CrunchBase
According to Google’s Doubleclick Ad Planner 1000 list, Facebook is the leading website in the world, reaching 540 million unique users, good for over 35% of the entire world’s Internet population through the whole month of April. The social networking giant also racked up 570 billion page views, topping the list.
Despite being the butt of countless privacy debacles, Facebook still tops the Internet traffic from all businesses with 6.8% of the 13 billion URLs analyzed going to their site.
This list tracks the top 1,000 global Websites ranked by unique users and includes stats on each site’s Web population reach, page views and whether the site has digital advertising. Google, angling for impartiality, did not include any of its properties in the study, which adds on to the credibility of the results.
Yahoo was close behind Facebook, at 490 million unique visitors, reaching 31.8% of the world’s Internet users. In terms of page views, Yahoo could not even compete, as they only managed to choke up 70 billion views on their site.
Microsoft, the company notorious for losing billions with its online services business, actually grabs more traffic combined than any Website in the world; with Live having 370 million unique visitors, Wikipedia having 310 million unique visitors, MSN having 280 million unique visitors and Microsoft.com having 230 million. In terms of page views, Live had 39 billion, Wiki had 7.9 billion, MSN had 11 billion and Microsoft had 3.3 billion.
In order to get the massive numbers, Google culls the data from a number of computer, not human-generated, sources, an important distinction Google likes to make for propriety’s sake. These sources include: data from Google Toolbar users who have opted in to enhanced features, publisher opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research.
Check out the image below for the top 25 in the list!
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