13 Mind-Blowing Facts On Social Media 2010

Social media is a phrase being tossed around a lot these days and the best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

Social media is so much more than just people sharing ideas and thoughts with other people, it is the creation and exchange of ‘User Generated Content’ – the ability to transform broadcast media monologues into a social media dialogues; a platform where information is spread out so fast and widely that puts television, radio and print media to shame.

It is also well-documented that social media is not a fad through a fantastic video presentation by Equalman. On top of that, reports also show that students especially are addicted to the whole social media scene like drugs.

On top of that InSites Consulting has released a study on the result of a market research in January 2010. In an online survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old, they found 13 mind-blowing facts on social media in 2010.

1. 90% of participants know at least 1 social networking sites

2. 72% of participants are members of at least 1 social networking sites

3. Facebook has the highest penetration

4. Users of social networking sites are saturated

5. On the average, users log in twice a day to social networking sites

6. Sending personal messages is the most popular online activity

7. On the average, people have about 195 friends

8. Everyone removes friends sometimes

9. People lack trust in their social network sites

10. 13% of users admits to having a far-from-real image on at least 1 social networking sites

11. Asian and West European’s online behaviour is totally different

12. More than 1 of 2 users cannot access their profiles at work

13. 20% of the online population are already users of a social networking site

To view more details on the results of the online survey, you can check out the full slide show here:

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Post Tags: Facebook, Mass media, Online Communities, Services, Social Media, Social network, Social network service, User Generated Content

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prem kumar

cool smart write up
Thomas Retterbush

Great article, with a very colorful, attention demanding way of presenting the facts. Even as a social media geek with over 12,000 Twitter followers, I was surprized at some of the stats you disclosed with your article.
omgzam

Thanks!
Phil

We may be social media expert but not seen these types of insights as mentioned and this great read for me
Chatham

Amazing pictures and graphics. Great way to show the massive reach of social media for all of the visual learners out there. Thanks!
omgzam

You're welcome!
Huey

An interesting set of information, social media has quickly become part of our societies. It seems pretty bad when looking at this information. It's becoming an obsession some people document their entire lives on these sites. Good or bad?

"students especially are addicted to the whole social media scene like drugs."
omgzam

Moderately used, it'll still be good.